Archive for June, 2016

  • email marketing trends

    According to a study by Ascend2, 82% of B2B and B2C companies use some form of email marketing technology. While social media and digital advertising may receive a lot of attention, email marketing has been routinely recognized for its ability to generate results. I've compiled several of my favorite trends, tricks and best practices to help maximize your organization's email design and marketing efforts.

    Be an Inbox Standout

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  • When I sit down at the table with a B2B company to discuss social media, the majority of conversations start with LinkedIn. It’s the one network where a B2B company’s employees are likely to be regularly active, as well as an area of potential risk exposure. There is still a lot of curiosity regarding LinkedIn, and the overwhelming majority of companies I speak to want to maximize their participation on the network.

    However, the other trend I’m seeing is an increase in the number of B2B organizations experiencing what appears to be “LinkedIn fatigue.”

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