Archive for February, 2016

  • Leap Day. A day that only comes once every four years—thanks to the Gregorian calendar. Brands and individuals alike are taking advantage of the unique holiday by offering special promotions to get the most out of the extra day. From restaurants and retailers to travel accommodations, there are a few tactics brands are deploying to capitalize on the rare occasion.

    According to Huffington Post, Pizza Hut is serving up free one-topping Personal Pan Pizzas to carryout customers who can show proof that they were born on leap day, and the Hard Rock Café is offering a free entrée from a special menu for the day. For those of us who don’t have to wait four years to celebrate our birthday, Hungry Howie’s is selling a large, one-topping pizza for 29 cents with the purchase of a regular-priced large pizza. Krispy Kreme is also discounting their original glazed donuts to $2.29 for a dozen.

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  • Over the past several weeks, Flint, Michigan has been the most visible city in America. From trending national profiles and features in the international press to multiple front-page appearances on reddit and dozens of celebrities supporting the crisis situation, it’s hard to ignore the gravity of the situation. Much of the online conversation and discussion about the crisis has also been driven by the hashtag #FlintWaterCrisis.

    Leveraging Identity’s social listening and analytics platform, NetBase, I wanted to gain some additional perspective and clarity regarding the online conversation around #FlintWaterCrisis to learn more about how news outlets, activists, politicians, impacted Flint residents and concerned citizens were using the hashtag.

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