One of the day’s biggest stories came from Facebook’s co-founder and CEO Mark Zuckerberg and his wife, Dr. Priscilla Chan, when they publicly committed to giving away 99 percent of his Facebook shares to charity. In case you weren’t aware, Zuckerberg’s Facebook shares are currently worth upward of $45 billion. Yes, you read that correctly: $45 BILLION.
It was a bold (and genuine) move that is proving to pay dividends for Zuckerberg and, by association, Facebook. While not planned as a PR stunt, news of his donation spread like wildfire with virtually every media outlet picking up the story. It’s a successful case study into the power of giving and the benefits that can be captured as a result.Continue Reading