Archive for October, 2015

  • Halloween Marketing

    Halloween has evolved into a major consumer holiday, with an estimated $6.9 billion in spending in 2015. While that figure is down from its height in 2012, it's clear that Halloween has gone from a modest retail holiday with kids wearing a simple white sheet to parade around as a ghost to an empire, partially as a result of the influence of media and social media in disseminating the most popular costumes, candy and Halloween movies so widely.

    Think about it—character-based companies like Disney have a whole stream of revenue based on costumes, and social media has created essentially a worldwide costume contest, not to mention that great Halloween costume idea you can find in Pinterest.

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  • Breast Cancer Awareness

    Every October, which is Breast Cancer Awareness Month, organizations across the country unveil new and innovative campaigns. Whether it’s a small 10-person company, or a large and internationally recognized enterprise like the NFL, it seems like everyone is throwing their hat in the ring to show their support for those battling breast cancer and raising awareness and money to help eradicate it.

    One metro Detroit-based organization, Hungry Howie’s, is rising above the rest with its approach to breast cancer awareness. The company’s annual Love, Hope & Pizza campaign, which has raised more than $1 million for the National Breast Cancer Foundation since it started in 2009, delivers simple yet meaningful tips for other companies looking to build or revamp charitable outreach campaigns—whether it's for breast cancer awareness, or a different social or charitable cause.

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