Archive for September, 2015

  • Christmas Cards

    For many, the holidays are most notably a time to celebrate family traditions and faith and enjoy food and festivities with friends and loved ones. For businesses everywhere, one of the most enduring holiday traditions is the giving and receiving of holiday cards.

    Sending cards to your clients and professional partners has become a way to connect with those we come in contact with in our professional lives–to renew old acquaintances, to affirm new partnerships and to make a lasting positive impression.

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  • Taylor Swift

    It’s not that I’m a die-hard “Swiftie” who just can’t get enough of the 25-year-old superstar’s dazzling vocals and deeply personal lyrics. It’s because she marketed herself and her products so well that I just felt absolutely compelled to participate.

    I know I’m not the first person to point out Ms. Swift’s PR prowess, but her recent appearance on the MTV Video Music Awards warrants revisiting the topic.

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