Archive for 2014

  • Ninety days may not seem like an ample amount of time to share career wisdom, but at a fast-paced agency like Identity, there’s quite a bit of knowledge gathered. While I’m far from the speed of fellow social media team members, I have become acclimated to our culture, clients and the agency lifestyle in general.

    Making the jump three months ago to an agency was nerve-wracking (to say the least), but I am thrilled to have survived it and, in turn, can now share advice. I don't claim to be an expert on how to handle the transition to fast-paced PR agency life, but I hope my discoveries can ease any apprehensions or give insight to curiosities you may have if you're thinking about working at an agency or have recently made the switch.

    Continue Reading
  • You know an issue has become a nationwide phenomenon when there are articles published about how the media is handling coverage of said issue. Ebola may be one of the best examples of a prominent story spreading like wildfire via media in recent memory—and there isn't enough water in the Atlantic to squelch these flames.

    While Ebola is, without a doubt, a serious international medical concern that deserves a great deal of ink and air time, there is a delicate balance required to deliver the news accurately and sufficiently without causing a media-induced panic. Let's take a closer look.

    Continue Reading