Archive for August, 2014

  • While you may have heard of Twitter chats, there's another lesser-known social media tactic that is bringing group discussions to life—Google Hangouts. If you're looking for a unique way to engage with your target audience on a personal level, this is it.

    I've been having a lot of fun helping one of our B2C clients use Google Hangouts as a way to drive interest in their products/services and build relationships with influencers across the Midwest.

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  • When I’m auditing the presence of a new or potential social media client, one of the first orders of business is to review the company's content marketing efforts. More specifically, are they regularly creating and sharing information via a blog, newsroom or other channel in an effort to keep audiences engaged, drive visitors to targeted landing pages and impact long-tail SEO efforts?

    In some cases, I find content channels that are publishing information on a somewhat frequent basis. They’re in somewhat good shape, but could use additional horsepower and direction to really generate results.

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