I'm very passionate about providing PR advice to students and recent grads to help them succeed during their careers. It's part of the reason why I manage the Help a PR Pro Out Michigan Report and return to my alma mater, Central Michigan University, to speak to the PRSSA chapter whenever I'm available to do so.
I recently spoke at the annual CMU PRSSA Spring Conference, themed PR Highway. Rather than talking about social media trends or delivering a "how to" talk, I decided to focus on sharing the essential skills PR pros must have to succeed in this industry. The skills I discussed apply to a variety of career choices, because let's face it, there is no "one size fits all" approach to PR anymore. Every professional has to be adaptable and come prepared out of college with the knowledge and capabilities to tackle a variety of tasks for their company/clients - ranging from internal communications and media relations to writing blog content and managing a Facebook ad campaign. All those tasks can easily fall under the responsibilities of a PR pro today!Continue Reading