As many community managers know, you often have the same message to spread across different platforms, a skill in itself. Messages should be tailored to their respective audiences and platform constraints. This often includes transforming messages from an “unlimited” amount of space (Facebook) into a micro-message limited to 140 characters (Twitter).
For me, I look at turning Facebook posts into tweets as a puzzle. You have to fit 200-300 character messages into 140 – or ideally 120 (to leave room for retweet messages). When you account for the 22 characters used for a link, you’re left with a mere 98 characters to fit in your message.Continue Reading