Archive for 2013

  • Working with media is a large part of what PR professionals do on a daily basis. While that can mean creating and distributing press releases, pitching and following up with reporters and editors, it’s not uncommon that, due to our key relationships, reporters come to us needing expert sources to comment on breaking news, stories or trends.

    Effectively and efficiently handling these types of inbound media requests is an important part of being a PR pro. If handled correctly, they can help establish strong relationships with media.

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  • This post originally appeared on Crain's Detroit Business

    Influence is an interesting subject because people (and companies like Klout and Kred) define and measure it in a variety of ways, especially when it comes to tapping into influencers for marketing purposes. Before I go any further, I want to make sure you know that influence means having the power to change or affect something. Unless the desired action occurs, it’s not true influence.

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