As the Consumer Electronics Show ended last week, a variety of blogs and mainstream sites rolled out their Best Of Show awards or made note of the items they’d make efforts to buy. Tech nerds drooled at all of the wonderful things to come. However, given this was a trade show and not a display room, the reality is that many of these devices are months, or more, away from release.
Shows intended to highlight the best of innovation and advancements in technology face a double-edged sword when it comes to product marketing. While these businesses do rally interest in their brands and future innovations, with a wide variety of ways to succeed at this, they also face the daunting task of maintaining this enthusiasm within their newfound base for the months before launch. Without a proper campaign beginning shortly before, during or immediately after a major unveiling, these technology gadgets face being swept into irrelevance when potential buyers lose interest and buy a similar, albeit less advanced, version from a local store available now.Continue Reading