Archive for 2013

  • A few weeks ago, a local organization here in Detroit was promoting the launch of its new website and blog. The company celebrated the launch by hosting a Facebook contest and giving away prizes, which is not an uncommon practice. The contest was outlined on a post that was featured on the newly launched blog.

    Normally, I’m not one to click on this type of post. However, I was intrigued. I thought, “OK, I’ll bite.” What I experienced next reminded me why blog content seeding truly matters.

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  • Social media is a fantastic way to feature your organization's spirit and work culture, no matter the size of the company. Organizations with multiple locations across cities, states and countries often have a plethora of events happening all year long, and many of them want to share photos online of what they’re up to.

    When everyone comes together to support an initiative or campaign worth showcasing online and you’re on the receiving end of those photos, you may find yourself overwhelmed with a hodgepodge of picture files on your hands.

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