Archive for September, 2013

  • As a public relations professional, now a partner after having started as an account assistant at Identity nine years ago, I’ve learned invaluable lessons, heard great public relations advice and lived the ups and downs of building a career in this challenging field.

    I started thinking more about this topic after a great event we hosted with PRSA Detroit that catered to new professionals. Every new professional is eager, looking for career advice and helpful direction about how to kick their career into gear. How can they land a great job? How do they move through the ranks once they have a job? What does it take to succeed in PR? All of these questions can weigh on a person but can only be answered by time, experience and helpful tips from your peers.

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  • It’s easy to get frustrated when you spend time, money and other resources on a creative project that ends up not turning out how you envisioned. The good news is, it doesn’t have to be that way—if you have a plan. Before starting a creative project, think about each step and ask yourself the following questions in order to keep each and every project on target for success:

    Know the board (guidelines/specs): Gather any mandatory information that must be included, and have a list of deliverables. Which medium or format will the project be in? Are there any limitations, restrictions or disclaimers? What is the timeline and budget?

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