Social media can be compared to bait on a fishing lure, thrown out into a sea of millions of potential and existing customers and advocates. Engaging content reels people in to get them interacting with your brand and sharing their connection with it online–often highlighting your prized catches. But, you might have trouble hooking the audience.
Incorporating a mix of industry, culture and consumer engagement content into your strategy allows your social channels to appeal to a wider audience. With the introduction of paid advertising options across social platforms, it’s smart to consider determining a budget for boosting what you're sharing.Continue Reading