Archive for June, 2013

  • Identity_Relay_for_Life
    Whether it’s through our work with our clients or in our community engagements, Identity’s goal is the same: Leave a Mark. We’ve already had the honor of positively impacting the lives of many of our neighbors through our partnerships with local charities and organizations, including Starfish Family Services, Samaritan House and the Ronald McDonald House of Detroit. This year, our office was thrilled to add yet another deserving organization to our list. On June 8, Identity traveled to the Royal Oak Middle School to take part in the city’s annual American Cancer Society’s Relay for Life event. A tremendous success, the 24-hour event served as a time for participants to celebrate the lives of loved ones who are currently fighting, have faced or lost their battles with cancer, as well as raise much needed funds for the foundation.

    Identity employees spent more than 60 combined hours walking and bringing attention to this great cause. With each team permitted to sell an item of their choice to participants and attendees, Identity focused its on-site fundraising efforts on limiting sun exposure by selling fun sunglasses, fans and sunscreen. In addition to these sun-related items, a special thank you goes out to our friends at Absopure for helping walkers on the track stay hydrated and in good spirits.

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  • retail shoppers on phone apps

    Advances in mobile technology have put limitless information in the hands of almost every consumer, especially when it comes to the shopping experience. Recent studies show that approximately 44% of consumers reference their phones while shopping and that mobile research influences the purchasing decisions of 90% of shoppers. It is in retailers’ best interests to take a serious look at their mobile strategy, as many platforms can help build the foundation of an effective program. Encouraging customers to engage in social conversation, creating a mobile information source for customers and capitalizing the power of mobile apps to stay on top of inventory and purchases can help increase retailers' bottom line.

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