A significant amount of planning and strategy goes into successful marketing and public relations campaigns. From there, valuable time, effort and investment go into the tactics to accomplish a strategy. As a result, it’s critical to make sure all content created as part of the strategy is maximized and leveraged to its fullest potential.
Getting your content—whether it's a great media placement, informative case study, video, interesting blog post, etc.—in front of the right audience is the key to effective maximization. It’s critical to think about your desired audience and the possible uses of the content after it’s published.Continue Reading