Archive for May, 2013

  • SEO_word_cloud
    A significant amount of planning and strategy goes into successful marketing and public relations campaigns. From there, valuable time, effort and investment go into the tactics to accomplish a strategy. As a result, it’s critical to make sure all content created as part of the strategy is maximized and leveraged to its fullest potential.

    Getting your content—whether it's a great media placement, informative case study, video, interesting blog post, etc.—in front of the right audience is the key to effective maximization. It’s critical to think about your desired audience and the possible uses of the content after it’s published.

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  • social customer service

    A few years ago, pitching national brands on why they should go online to assist customers was a tough sell. In the present, social media customer service has become a mainstay for nearly every major company. This is, of course, a victory for all those who have worked in social media for the past 5+ years as it demonstrates legitimacy has finally permeated the arena. However, while definitive best practices still remain to be determined, they will likely rely heavily on a team’s ability to maintain consistency and transparency.

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