Archive for February, 2013

  • mailing-letter-final-4_-1

    When is the last time you received a handwritten note? Do you even remember?

    Continue Reading
  • NHL_Lockout

    As both a PR professional and an avid hockey fan, it has been simultaneously fascinating and frustrating to watch the NHL lockout unfold. While the very public nature and the length of the negotiations angered fans, it’s been intriguing from a professional standpoint to watch the PR battle between the two sides. Now that the deal is done, however, the league’s focus has shifted toward winning back fans that were put off by the lockout. Here’s a breakdown of steps taken at several levels to repair the damage done and the lessons we can learn from these efforts.

    Continue Reading