Archive for 2012

  • We’ve all been told that content marketing can do wonders for our online marketing strategy, and we’ve all had the phrase “content is king” repeatedly pounded into our heads by every thought leader and marketing guru out there. If it really is as simple as creating great content, how come it seems so hard to build an audience?

    I recently came across an e-book titled “The Business Case for Agile Content Marketing” by Brian Clark from Copyblogger that actually offered helpful advice on how to use content marketing to build a targeted audience. I wanted to share some of the key takeaways (plus some of my advice) from this no-nonsense guide because it’s full of really great insight.

    Continue Reading
  • Blogging - we know it's valuable and we know it's worth our time, yet so many of us take one of two paths: (1) We start a blog, then let it go dark. (2) We avoid starting one because we're intimidated and don't want to add another item to the to-do list.

    I understand your concerns. I promise. I hear them all the time from clients. I've been blogging on my personal site since 2007, and I know it's tough to commit time to posting and to find ideas for content. Through my own personal blogging and having helped clients with business blogging efforts for about four years now, I've learned what it takes to kickstart your blogging efforts and see some results.

    Continue Reading