Archive for 2012

  • Whether it’s social media, media relations, advertising, journalism, etc., there is a LOT of writing in the communications field. Reading and writing business material helps to keep your brain on track for creating the right content and style. However, numerous styles of writing – from press releases to blog posts and Facebook posts to ad copy – can leave even the most talented writers burned out and at a loss for the right words.

    Writing for different social media channels multiple times a day pulls my writing styles in different directions for different audiences. Switching among Facebook, Twitter, blogs, emails and website copy (throw some hashtags in there, too) can cause my writing to fizzle from time to time.

    Continue Reading
  • For many clients, landing a spot on the front page of The New York Times or a segment on the “Today” show is the end-all be-all of public relations. But the truth is, the “ideal” placement—the one that will earn the customer the greatest amount of exposure, credibility and impact on business—varies dramatically depending on a number of factors.

    At Identity, we're experts at identifying and securing the right PR coverage at the right time for our clients. Here are some tips and insights from my experience:

    Continue Reading