Archive for October, 2012

  • Our latest New in Two video focuses on internal communications platforms. Every organization is communicating with its employees in one form or another. Whether those communications are part of a larger, strategic program or simply water cooler gossip is the real question.

    Unfortunately, internal communications is often viewed as an afterthought when preparing a holistic communications strategy. As a result, employees are left to form their own judgments regarding the direction and performance of their organization. Additionally, many internal communications programs can quickly fall through the cracks and be abandoned in favor of other business activities.

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  • Relationships are a critical part of a PR professional's work. Learning how to build and nurture relationships is a topic that never seems to get old. I put together this post about creating and maintaining relationships.

    Relationships. Everyone has them, and I am willing to bet everyone discusses, or should I say complains, about them on a daily basis. I am personally guilty of that myself because let’s face it, relationships are hard work.

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