Archive for August, 2012

  • When faced with a new creative challenge, new product development or even a brand refresh, many people clog their own process with fear-based thinking. They start with “what is safe” and “let’s not go too overboard” and usually end up with “the same old thing.”

    Going out on a limb is never an easy step to take, but it’s actually much safer than being like every other company around you.

    Continue Reading
  • I graduated college at the height of the recession. No one was hiring. Many of my friends had job offers that went away, while others were ecstatic just to hold on to their part-time barista gig at Starbucks.

    I, however, have never been unemployed. While I’d like to say it’s because I’m just that awesome, the truth is, it’s only because I have learned how to take initiative and make personal connections in a tough market. And guess what? You can do it, too.

    Continue Reading