Archive for March, 2012

  • Another South by Southwest (SXSW) Interactive has come and gone. If you've never attended, the Austin, TX festival is one of the most chaotic, fun and valuable experiences I've ever had. It's a mecca for geeks and tech nerds of all backgrounds and industries to come together to learn, share and build new memories.

    SXSW is also chaotic because there are tens of thousands of people, hundreds of sessions and events to choose from and so many new and familiar people to see and spend time with. I like to think of it as organized chaos...as organized as it can possibly be!

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  • Trade shows. Every industry has them (case in point, The National Needlearts Association "Nashville Needlework Market"). A large percentage of our clients go to them. Whether there to attend educational sessions, entertain clients or display as exhibitors, media opportunities abound...if you know where to look and plan ahead. Trade show media (and client) relations takes a relationship, not a one-night stand. I recently attended the National Mortgage Servicing Conference & Expo in Orlando. Here are some lessons learned:

    Pre-Show Planning

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