Dizzy Gillespie famously said of his work in jazz music, "It's taken me all my life to learn what notes not to play." Such is the art of jazz improv, and such is the art in writing copy for marketing materials.
We are classically trained and instinctively inclined to take great pride in the text we write for our websites, brochures, advertisements, newsletters, trade show booths, etc. Think of the countless hours one pours into drafting, editing, re-writing, re-reviewing, passing through legal, and finalized marketing copy. Think of the painstaking precision and pedantic pride we place on each word, punctuation mark and clause. It's hours, is it not?Continue Reading