Archive for June, 2011

  • Earlier this month, my friend Nate Riggs invited me to speak at the 2011 Ohio Growth Summit to a room full of people interested in expanding their involvement in the digital space. While the event's other speakers focused more on digital tactics and strategy, I had the opportunity to discuss building marketing budgets that incorporate social media and other Web platforms. While my presentation's focus was not as fun as the more common social media discussion topics, my goal was to make it helpful to people who truly wanted to connect all the dots of their digital strategy.

    For those of you who couldn't be there, here are four tips I shared that can help you craft your digital marketing budget:

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  • Pitching - it's a crafty business, but somebody's got to do it. And, no, I don't mean everyone should. An effective pitch is not a one-off kind of deal. It is the work of a dedicated individual - one who takes the time to do the research, understand the writer and creatively structure the pitch.

    So, who am I talking to? I'm talking to you, PR person! If you've ever pitched a story to a reporter, editor, blogger or media personality, these best practices apply to you. Regardless of the medium, make sure you keep the following things in mind:

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