It's been in the PR best practices for as long as I can remember: Find the local angle, and give the publication, station or blog something its readers will care about consuming.Continue Reading
Archive for May, 2011
May29By Brandon Chesnutt
Since 1868, Americans have marked May 30th as a day to honor the memory of all U.S. service personnel who have died while in military service. The day of remembrance is also recognized by many as the start of summer vacation and the ideal time to take a trip, clean the pool or bust out the grill.
On a personal level, I'm a huge history geek. I can remember flipping through textbooks in elementary school and learning about Memorial Day. There were dozens of facts and figures accompanied by vivid pictures of the battle at Shiloh and Ulysses S. Grant. I'll also never forget my week-long trip to Washington D.C. during junior high and seeing the eternal flame at Arlington National Cemetery with my own eyes.Continue Reading