Archive for February, 2011

  • In many of the social media presentations I've given to public and private groups, I've referenced the social media usage surveys completed by global public relations firm Burson-Marsteller.

    One week ago, the firm updated its look at the usage of social media by Fortune 100 companies. There are a few interesting stats worth noting:

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  • When is the last time your company and its key leaders went through a media training exercise? If you don't know how to answer that question, you might be in trouble.

    The importance of having completed a robust media training can best be described in a post by Identity Partner Tom Nixon from May 2009.

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