Stop the tweets and Facebook status updates! LinkedIn has taken yet another step toward making its professional platform more social by introducing the "follow company" feature. The professional network announced the breaking interesting news today.
I'm not writing this to tell you what you can and can't do with this new feature (check out articles on TechCrunch and this screencast tour on Read Write Web for details). I'm writing this because from a PR/marketing perspective, I'm interested in what doors the "follow company" feature opens for companies on LinkedIn.Continue Reading