Archive for 2009

  • Rebranding Run Amok

    From the Movie of the Week file, comes my favorite parody on the "rebranding" process. What if Microsoft rebranded and repackaged the iPod? You might get a disaster like this:

    Why is this top-of-mind again, now?

    Continue Reading
  • So the onion keeps a-peelin'. And it's not smelling any better for Tiger. I certainly wasn't the only one who told ya so. But it's clear that Tiger is not getting sound crisis management advice, and he's getting predictable results.

    As we noted, the story would go on...with or without Tiger's cooperation in the media. Audio has surfaced. Affairs have surfaced. Pre-nups have been made public. And Tiger continues to play catch-up.

    Continue Reading