Tiger Woods seems to be immune to a lot...the laws of physics, the laws of nature, age, the complacency letdown. However, local authorities' persistence would seem to indicate that he's not immune to the laws of, well...laws. And is he even immune to the laws that govern public perception and ages-old conventional wisdom with respect to crisis management?
It seems not. Public relations professionals and media experts all over the country are questioning the way Tiger is handling his current moment in the spotlight. For years, PR pros have been counseling their clients that there is no such thing as "no comment" when confronted with high-profile negative publicity. This latest is a perfect example why.Continue Reading