Archive for April, 2009

  • If ever there were an illustration of the challenges that print media face when competing with electronic media (Internet or broadcast), it is this.

    When I arrived at work this morning, a major local daily newspaper sit on the lobby counter. In big bold letters on the front page, the headline read, "Chrysler Survives."

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  • As the media continues to find its footing and evolve into something that may one day make the current media landscape unrecognizable, one thing cannot be denied. The practice of public relations will necessarily evolve right along with it.

    It's pretty apparent that online media will eventually replace print media as we know it. Some media will last longer than others; others will go quickly and quietly. Daily and community newspapers look to be on the front end of the march toward extinction, while niche magazines and trade journals seem destined to survive, if only for a little longer.

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