Archive for 2008

  • Today, TIME Magazine announced its 2008 Person of the Year -- and, thank heavens, no reflective devices were necessary.  While the editors would have us think that the choice was hotly debated and up-in-the-air until the last second, I think the first African American President of the United States in history had a leg up on the competition.

    From a branding and PR perspective, however,  I think President Elect Barack Obama's careful image crafting has a lot to teach us.  From the start, his disciplined approach to building his brand was nothing short of remarkable.  Time -- the fleeting kind, not the magazine-- will tell how, in these difficult times, the American public will react when President Elect Obama's veneer loses its shine as it always does for public figures.  Will Americans find comfort that their president has cracks in his armor as we all do, or will their disenchantment turn to anger as they realize that our challenges, and our country, are always bigger than one man -- regardless of how high the pedestal is on which we place him.

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  • Best and Worst of 2008

    In the fast-paced world we live in, news gets old in minutes. But come December we are ready to reflect on the year past. I must admit I thoroughly relish looking back and reminiscing on the interesting, best and worst, funniest and weirdest stories of the year. The end of the year is for the memory-making news stories that still resonate long after they have become old news. As PR pros, maybe we enjoy this time a little more than most, but I wanted to take a moment to share stories of the year, best and worst.

    My personal 2008 list includes: the SNL election skits, Olympics (esp. Michael Phelps), The Dark Knight, return of quality episodes of The Office (the show struggled a bit following the writers' strike), Kanye West's newest cd - 808's and Heartbreak, the Caylee/Casey Anthony case, political infidelity scandals (mayor of Detroit Kwame Kilpatrick topping that list), Kindle, Rick Rolling, the Detroit 3 automakers ask for bailout money, Britney Spears makes a comeback in viral pr campaign, Randy Pausch inspires the nation from a lecture hall, Facebook booms for business and the Web 2.0 2008 presidential election.

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