Defying Chicken Little

It struck me as I attended a recent convention of the nation’s homebuilding industry, the International Builders Show in Orlando, how the powers of persuasive PR can become so critical to corporate wellness. The housing market is certainly foremost in our minds when thinking of the current challenges facing our economy, and the tension was palpable at the show.

On the one hand, builders have either clammed up to the press or demanded that the media write positive stories – or both! On the other, the media were buzzing about their thirst for positive news in the housing industry, along with their inability to find the good-news oasis.

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