Archive for August, 2008

  • I think Apple has it just about right. They do this sort of thing extremely well...in print, online, on T.V., and in their packaging. Through minimal use of words (but maximum use of imagery), Apple is able to convey a message clearly and succinctly. Notice how big the Apple logo is...if you notice it at all...

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  • At Identity, we believe that, when it comes to advertising and graphic design, less is usually more. Keep the message singular and clear. Don't clutter your art with conflicting and confusing messages. Your logo doesn't necessarily need to cover the entire top of the page. It's okay to maximize your message through the employment of negative (white) space. If everything is important, nothing is. Give your messages the appropriate weight and hierarchy.

    Well, here....Let this entertaining video explain:

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