Our Team

Mark Winter

Managing Partner

Mark is managing partner and co-founder of Identity where he shares day-to-day responsibilities for the management and growth of the firm.

He has more than 20 years of experience in the development and execution of creative, meaningful and measurable marketing and media relations programs. During that time, Mark has helped hundreds of entrepreneurs, small and midsize companies and large corporations establish their brands, tell their stories, generate awareness, soften their sales process and meet their goals.

Mark’s passion for business mirrors his love for fishing. “There are many parallels between the two. My grandfather used to tell me ‘you will never catch a thing if your line isn’t in the water.’ He would also say ‘if you make consistent and quality casts, I guarantee you will catch fish.’ It did not seem like much at the time, but those were true life lessons. They are the same messages of commitment, consistency, continuity and patience that we communicate to our clients each and every day.”

Winter, who serves as a board member for the Detroit Chapter of Entrepreneurs Organization (EO), is a 1990 graduate of Western Michigan University where he earned degrees in both marketing and public relations.

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