Social Media FAQs…NO!
A quick list of the 25 most frequently asked questions with respect to social media, to which (all) the answer is a resounding NO:
1 – Will this increase my sales, directly?
2 – Can you (my agency) do this all for me?
3 – Will I see results in 30 days?
4 – Isn’t it all about selling and marketing?
5 – Should I just talk about how great my company and/or new product or service is?
6 – So, what I’m doing is sending out “status updates”?
7 – Can I expect to have thousands of fans for my B2B professional services firm on Facebook?
8 – Should I blindly contact everyone I know (and even those I don’t) and ask them to follow or fan me?
9 – Our website isn’t that great. Can we get started anyway?
10 – Should I ignore negative interaction and delete negative comments on my blog?
11 – Can’t this just replace traditional marketing, advertising and PR? OR: Can this be separate from our public relations efforts and strategy?
12 – Should our CEO be the face of the company and do all the tweeting, blogging, etc.?
13 – Is this easy?
14 – Isn’t it free?
15 – I don’t have time. Is 15 minutes a week enough time to devote to this?
16 – I don’t want to jump bandwagons…isn’t this just a fad?
17 – Aren’t we running a huge risk, putting ourselves out there to the public?
18 – Isn’t it dangerous to let our employees talk about our company online?
19 – Won’t people just say negative things about me in social media?
20 – Can’t I just stay controlled and guarded of my brand by not participating in online conversations?
21 – When you say “social media,” you’re talking about Facebook, LinkedIn and Twitter, right?
22 – Can’t I just tell my employees there is a strict no-social-media policy?
23 – Is blogging once a month or so enough?
24 – Do people really care about what my company or I is doing every few minutes?
25 – Is social media a marketing panacea?