To gain an understanding of the opportunities and obstacles that a brand might face in the social media space, Identity begins by taking you through our Social Media Discovery process.
During our discovery process, we learn the inner workings of your business to help determine where social media might be able to make the biggest impact. We also audit current online brand activities, benchmark competitive efforts and review the successes and failures of companies with similar objectives.
We use the information collected during our discovery process to create an overall social media platform that will guide the program. From here, we help to determine your unique social tone and voice. No two companies have the exact same people, mission, values and culture. We take these important variables into account before finalizing our strategy and determining how content will be presented online.
Our findings, suggested tactics, internal and external rollout plan and suggested performance metrics are then presented to key stakeholders, ensuring that the entire organization understands and believes in the direction of the program.
Upon completion of the Social Media Discovery phase, we move into the execution phase. Once the program has been launched, Identity manages and drives the entire program to ensure that your online presence remains fresh, active and an extension of your overall brand.