Point of View

Content Tips & Ideas From Detroit Public TV

I had the opportunity to hear the CEO of Detroit Public Television, Rich Homberg, speak about how he sees the future of television changing (and not changing!). He…

Using Social Media For B2B in Boring Industries

Is your business boring or uncool? There are still opportunities to leverage social media for B2B, even if your company and its products aren’t very sexy. The post…

Identity Recognized As 2014 MarCom Awards Gold Winner For 3 Campaigns

Identity was recently named a 2014 Marcom Awards Gold Winner for the following categories: social media campaign, publicity campaign and special event. The post Identity Recognized As 2014…

Case Study: Launching SEA LIFE Michigan Aquarium—Part One

A PR case study on how Identity leveraged our media relations, social media and event planning expertise to introduce SEA LIFE Michigan to the community. The post Case…

Ready to Rev Up Your 2015 PR Strategy? Follow This Advice.

Advice on how to improve your 2015 PR strategy by focusing on better use of press releases, visuals, social media and more. The post Ready to Rev Up…

Like Gating is Dead, But Facebook Marketing Isn’t

There are other ways to increase your Facebook engagement and show value without like gating. After all, a like is not the only metric that counts. The post…