Point of View

How to Use Google Hangouts: 11 Keys For Success

While you may have heard of Twitter chats, there’s another lesser-known social media tactic that is bringing group discussions to life—Google Hangouts. If you’re looking for a unique…

The Ultimate Blog Red Flag That Proves Your Company Needs Help

When I’m auditing the presence of a new or potential social media client, one of the first orders of business is to review the company’s content marketing efforts.…

Figuring Out Which Social Media Metrics to Track

Marketers have a serious problem when it comes to which social media metrics to track. There are an abundance of metrics to track and report on, and marketers…

How to Land a Job in Social Media From a Recently Hired Employee

Wondering how to land a job in social media? Based on my experience as the newest addition to Identity’s social media team, you have to somehow stand out…

Landing Page Best Practices: The Do’s and Don’ts of Landing Page Optimization

Launching a new product or service? Trying to get people to sign up for an event? Why not launch a landing page as part of your digital marketing…

5 Things Businesses Overlook When Creating New Social Media Accounts

Getting social media channels up and running has become simpler as more brands get engaged and involved online. However, building and maintaining an effective process for launching new…