Point of View

3 Steps to Creating Work-Life Balance

Recently, I’ve noticed many articles discussing the importance of work-life balance. Naturally, as a young professional, I usually scroll right past them. Why should I care about work-life…

4 Reasons to Use a Third Party App For Facebook Contests

In the middle of July, Facebook updated its Facebook Pages Terms and no longer requires page administrators to run Facebook contests, offers and promotions through a third party…

How to Use Google Hangouts: 11 Keys For Success

While you may have heard of Twitter chats, there’s another lesser-known social media tactic that is bringing group discussions to life—Google Hangouts. If you’re looking for a unique…

The Ultimate Blog Red Flag That Proves Your Company Needs Help

When I’m auditing the presence of a new or potential social media client, one of the first orders of business is to review the company’s content marketing efforts.…

Figuring Out Which Social Media Metrics to Track

Marketers have a serious problem when it comes to which social media metrics to track. There are an abundance of metrics to track and report on, and marketers…

How to Land a Job in Social Media From a Recently Hired Employee

Wondering how to land a job in social media? Based on my experience as the newest addition to Identity’s social media team, you have to somehow stand out…