Point of View

Figuring Out Which Social Media Metrics to Track

Marketers have a serious problem when it comes to which social media metrics to track. There are an abundance of metrics to track and report on, and marketers…

How to Land a Job in Social Media From a Recently Hired Employee

Wondering how to land a job in social media? Based on my experience as the newest addition to Identity’s social media team, you have to somehow stand out…

Landing Page Best Practices: The Do’s and Don’ts of Landing Page Optimization

Launching a new product or service? Trying to get people to sign up for an event? Why not launch a landing page as part of your digital marketing…

5 Things Businesses Overlook When Creating New Social Media Accounts

Getting social media channels up and running has become simpler as more brands get engaged and involved online. However, building and maintaining an effective process for launching new…

Social Media Recruiting Strategies – Four Mistakes to Avoid

It’s no secret that I spend a lot of time evaluating and auditing company websites and social media programs. More recently, much of my energy and effort has…

Social Media Monitoring Tools: Choosing the Best One For Your Business

There is no shortage of social media monitoring tools available, and one can easily become overwhelmed when doing research to find the best one for your business. The…