Point of View

Identity Recognized As 2014 MarCom Awards Gold Winner For 3 Campaigns

Identity was recently named a 2014 Marcom Awards Gold Winner for the following categories: social media campaign, publicity campaign and special event. The post Identity Recognized As 2014…

Case Study: Launching SEA LIFE Michigan Aquarium—Part One

A PR case study on how Identity leveraged our media relations, social media and event planning expertise to introduce SEA LIFE Michigan to the community. The post Case…

Ready to Rev Up Your 2015 PR Strategy? Follow This Advice.

Advice on how to improve your 2015 PR strategy by focusing on better use of press releases, visuals, social media and more. The post Ready to Rev Up…

Like Gating is Dead, But Facebook Marketing Isn’t

There are other ways to increase your Facebook engagement and show value without like gating. After all, a like is not the only metric that counts. The post…

3 Lessons Learned After My First 90 Days at a PR Agency

Ninety days may not seem like an ample amount of time to share career wisdom, but at a fast-paced agency like Identity, there’s quite a bit of knowledge…

Ebola vs. Media: The Battle Rages On

Who’s to blame for this media feeding frenzy? The media for covering the Ebola “outbreak” too exhaustively, or consumers for hanging on everything printed? The post Ebola vs.…