Point of View

How to Find Bloggers For Brand Partnerships

Bloggers are a powerful group of people. Their readers can be fiercely loyal, genuinely care for the writer’s opinion and experiences and usually keep coming back for more.…

The Shorty Awards: Ideas & Inspiration From the Best In Social Media

Hollywood has the Golden Globes, music has the Grammy Awards and social media has the Shorty Awards. As social media has evolved from only a way to socialize…

Spin Sucks Book Review: Worth the Read

The public relations industry has changed dramatically during the past five or so years. Unfortunately, not all professionals have caught on, or up, to those changes. I’ve encountered…

What Businesses Can Learn From the New York Life Social Media Strategy

You don’t have to be a big, “sexy” consumer brand to see successful results on social media. Companies in the professional service industry are embracing social media as…

Social Media Authenticity: How to Win Hearts and Minds

This week, I had the great opportunity to sit down with the CEO of a well-known Michigan brand for a brief chat about social media, media relations and…

An Evening With Social Media, The Big 3 and SMCD

Last week, the Social Media Club Detroit (SMCD) crew gathered atop Detroit at Coach Insignia for a high-level look at the evolution of automotive social media through the…