This past January, the Identity team took on the challenge of launching three (yes, three!) new brands in five days. With specialists in brand experience, cr...

Since launching Identity’s social media practice group, I’ve spent a lot of time discussing LinkedIn tips and tricks with law firms of all sizes. While each ...

Effective online engagement, although a major factor in brand activity for some years now, is still in its infancy. Like a toddler slowly ambling through the...

We’re loving the new look of the Who, Identity’s quarterly newsletter. If you haven’t gotten the chance to take a look at it, lucky you! It’s now available o...

Social media, despite permeating popular culture for the better half of a decade, still stands as a Wild West of policies, concepts and ideas. More and more ...

Blogging – we know it’s valuable and we know it’s worth our time, yet so many of us take one of two paths: (1) We start a blog, then let it go dark. (2) We a...