Point of View

Using Social Media to Generate B2B Leads

What are some of the best tips for using social media to generate B2B leads? Identity has a few suggestions. The post Using Social Media to Generate B2B…

Don’t Ignore Internal Communications! 5 Ways to Make Your Program Successful

5 tips on how to make an internal communications program successful for any company, regardless of size. The post Don’t Ignore Internal Communications! 5 Ways to Make Your…

Content Tips & Ideas From Detroit Public TV

I had the opportunity to hear the CEO of Detroit Public Television, Rich Homberg, speak about how he sees the future of television changing (and not changing!). He…

Using Social Media For B2B in Boring Industries

Is your business boring or uncool? There are still opportunities to leverage social media for B2B, even if your company and its products aren’t very sexy. The post…

Identity Recognized As 2014 MarCom Awards Gold Winner For 3 Campaigns

Identity was recently named a 2014 Marcom Awards Gold Winner for the following categories: social media campaign, publicity campaign and special event. The post Identity Recognized As 2014…

Case Study: Launching SEA LIFE Michigan Aquarium—Part One

A PR case study on how Identity leveraged our media relations, social media and event planning expertise to introduce SEA LIFE Michigan to the community. The post Case…