Industry Thought Leader Michigan First Featured on Michigan Advantage Blog
With venture capital activity on the rise in Michigan, the topic of small business loans and funding has become one of the state’s hottest trend stories. Identity worked with client Michigan First Credit Union, a thought leader in the lending industry, to conceptualize a guest post idea that highlighted the organization's in-depth understanding of small business capital needs. Additionally, the piece incorporated comments from the Michigan Business Connection President Bill Beardsley, Michigan First’s lending partner. Once drafted, Identity worked with the Michigan Economic Development Corporation, the organization behind the wildly popular Pure Michigan campaign, to place the article on its Michigan Advantage blog.