Your website should be your company’s online “home base,” and social media channels are your outposts surrounding one of your most important assets. The role of these channels is to drive traffic and provide key audiences with value.
Identity has a dedicated team of specialists who are 100% focused on creating and overseeing social media programs—from strategy development to ongoing management—for both B2C and B2B companies located in Detroit, the state of Michigan and throughout the United States.
In our eyes, effective social media strategies involve much more than creating content or managing a social network. Impactful programs require an elevated level of strategy and expert oversight. Our social media specialists have a proven track record for creating strategies that focus on specific business needs, including recruiting, business development, internal communities, employee advocacy, customer service and crisis communications. Many of our award-winning campaigns have received national recognition and have appeared alongside many of the world’s leading brands.
With any program for a company of any size, our ultimate goal is to create and manage online communities that raise awareness of key initiatives, providing your audiences—and future clients and customers—with helpful and valuable information while building credibility, awareness and trust.
Our Social Media services include:
- Social Media Strategy Development
- Content Strategy Development and Content Creation
- Social Media Crisis Management
- Social Customer Service
- Blogger and Influencer Relations
- Social Media Training for Companies and Employees
- Community Management
- Blog Development and Management
- Social Advertising and Search Engine Optimization
- Brand Monitoring and Reputation Management
- Social Media Analytics and Reporting