Identity partners with companies of all sizes to provide public relations, social media and creative consulting services.
Our unique, value-add PR consulting services help organizations address specific challenges, training needs or larger strategic initiatives. We also provide direct support to in-house marketing and communications teams, allowing them to receive counseling and guidance from trusted PR and social media professionals who have specialized experience and insights that may not available within their organizations.
Our PR consulting and training services focus on the following key areas:
Strategy Evaluation: We objectively audit communications programs to identify strengths and areas in need of improvement. We then coordinate with in-house staff and contacts to develop a roadmap that addresses specific goals and challenges while improving performance. Our audit and strategy development programs can be tailored to support specific business objectives, including business development, recruiting, reputation management, digital integration, data and reporting and more.
Education and Training: Does your executive team need to be prepared to properly interface with media? Are your sales teams truly maximizing their use of LinkedIn? The media and digital communications landscapes are constantly evolving. To ensure organizations are ready to navigate these ever-changing and important channels, Identity provides hands-on training sessions that blend together industry best practices, tips to maximize media management and recommendations for improving digital efforts with the latest trends in communications.
Measurement and Analysis: Identity harnesses the power of the latest monitoring and measurement technologies available to help our PR consulting clients gain insights regarding the impact of their communications efforts. We leverage our suite of high impact tools on behalf of our clients, providing an elevated level of insight and reporting that may not be available in-house due to budget or personnel constraints.
Accountability Partner: Whether your goals involve the implementation of new marketing tactics or the complete reinvention of your communications program, it’s important to keep a pulse on how efforts are progressing throughout the year. With our quarterly support program, strategic goals, KPIs and recommendations are regularly reviewed to ensure the needle is moving forward.
Identity’s consulting and training services encompass the following engagements:
- Media Relations & Marketing Strategy Audits
- Social Media Audits
- Reputation and Newsroom Audits
- Communications Strategy Creation
- Crisis Planning and Plan Creation
- Media Training
- Social Media Sales Training
- LinkedIn Training
- Social Listening
- Web and Social Media Analytics