As account assistants, Moore and Ziomek will provide research assistance, copywriting and media relations support to the firm’s diverse client base.

Prior to joining Identity, Hannah served as an intern with New York-based public relations firm, Southard Communications. She is a 2009 graduate of the University of Michigan, where she earned her Bachelor of Arts degree in Communication Studies. Hannah currently resides in Ann Arbor, Mich.

New to the Identity team, Brooke previously interned with Detroit-based marketing firm, Olympia Entertainment. She graduated from Central Michigan University in 2009, where she earned her Bachelor of the Arts degree in Integrative Public Relations with a minor in Advertising. Brooke currently resides in Northville, Mich.

“We are excited to welcome Hannah and Brooke to the team,” said Kesman. “Their addition will be a huge asset to the account team as Identity continues to grow and maintain its priority of exceptional client service.”

To view and download a photo of Hannah Moore, please click below.

To view and download a photo of Brooke Ziomek, please click below.

About Identity

Identity is a fully integrated public relations agency leveraging creativity, talent, relationships and technology to drive strategic communications programs that leave a mark. Founded in 1998, the company provides strategy, counsel and execution in the areas of marketing, public relations, design and new media. Identity is headquartered in the Bingham Office Center in Bingham Farms, Mich. For more information, visit identitypr.com.

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MEDIA CONTACT

Paul Kesman
248.258.2333
pkesman@identitypr.com

As President, Parlove will oversee the day-to-day operations of the wholesale unit and its more than 60 employees.

“Vince has done wonderful things growing Michigan Mutual, Inc. and driving its success as one of the most respected wholesale loan companies in Michigan,” said Walker. “Additionally, having Vince as a member of our executive team and President of both Michigan Mutual, Inc. and First Preferred Mortgage Company is an asset considering Vince’s vast background in the mortgage industry.”

Prior to joining Michigan Mutual, Inc., Parlove served as executive vice president of secondary marketing for Southfield, Mich.-based FMF Capital. In this position, he managed more than 90 employees, selling more than $400 million per month into secondary markets.  His division also managed more than $750 million in warehouse facilities. He earned a BBA from Adrian College in 1992. Parlove currently resides in Brighton, Mich. with his wife and three children.

Along with Parlove’s appointment as president of Michigan Mutual, Inc., Mark Walker has been named CEO and Sharon Smith has been named CFO of First Preferred Mortgage Company.

Click to view and download a photo of Vince Parlove

About Michigan Mutual, Inc.

Bingham Farms, Mich.-based Michigan Mutual Inc. (MMI) purchases mortgages from independent mortgage brokers, banks and credit unions in Michigan and 19 additional states. For more information, please call (248) 203-1340 or visit www.michiganmutual.com.

About First Preferred Mortgage Company

First Preferred Mortgage Company has been a family-owned and operated company serving the Midwest for nearly 20 years. Founded by Mark and Hale Walker, First Preferred is a rapidly expanding, full-service residential mortgage bank. It has consistently provided home loan, refinancing and reverse mortgage services while offering outstanding customer service as experts in the mortgage industry. A strong and genuine belief in the “customer for life” principle of doing business is what fuels First Preferred. Additionally, the company continues to take advantage of improving technology to make the lending process as simple as possible for its customers by opening a retail call center that originates loans via the Internet.

Today, the company has 145 employees and will close $1 billion in 2009.  For more information about First Preferred, call 1-800-700-5839 or visit www.firstpreferred.com.

MEDIA CONTACT

Andrea Trapani
248.258.2333
atrapani@identitypr.com

During a pivotal time of growth as First Preferred expands in Michigan and the nationally, Walker will guide the company’s direction of growth, manage the executive team and serve as chairperson for the Board of Directors. His day-to-day duties will include working with the president and CFO regarding production, as well as strategizing ways for the company to increase its warehouse lines of credit and expand banking relations. Walker previously served as president since founding the company in 1992.

“Having Mark in the role of CEO will be a great benefit for our employees, the future growth of our company and ultimately for our clients,” said Hale Walker. “He embodies our vision of unmatched customer service and this evolution is a positive move for the bright future of First Preferred Mortgage Company.”

Along with Walker’s appointment as CEO of First Preferred Mortgage Company, Vince Parlove has been named President and Sharon Smith has been named CFO.

Prior to founding First Preferred Mortgage Company, Walker served as the manager of the Port Huron Tennis House, which he still owns. He gives back to the local community by serving as board president for the Blue Water YMCA, committee chairperson for the YMCA program committee, and as a member of the stewardship commission for St. Mary’s Church. He currently resides in Fort Gratiot, Mich.

Click to view and download a photo of Mark Walker

About First Preferred Mortgage Company

First Preferred Mortgage Company has been a family-owned and operated company serving the Midwest for nearly 20 years. Founded in 1992 by Mark and Hale Walker, First Preferred is a rapidly expanding, full-service residential mortgage bank. It has consistently provided home loan, refinancing and reverse mortgage services while offering outstanding customer service as experts in the mortgage industry. A strong and genuine belief in the “customer for life” principle of doing business is what fuels First Preferred. Additionally, the company continues to take advantage of improving technology to make the lending process as simple as possible for its customers, recently opening a retail call center that originates loans via the Internet.

Today, the company has 145 employees and will close nearly $1 billion in loans in 2009.  For more information about First Preferred, call 1-800-700-5839 or visit www.firstpreferred.com.

MEDIA CONTACT

Andrea Trapani
248.258.2333
atrapani@identitypr.com

4Gen Consulting is a national and international leader in implementing business improvement strategies. Founded in 2002, the firm’s mission is to provide clients with the delivery of best practices, integrated delivery approaches and methods, and highly qualified business consulting resources. 4Gen possesses three core competencies—business improvement, IT business management, and program design and delivery.

Click to view and download a photo of Paul Kesman

About Identity Marketing & Public Relations

Identity Marketing & Public Relations is a full-service agency specializing in business-to-business communication strategies and programs. Industry segments serviced by Identity include professional services, insurance, real estate, hospitality, automotive, technology, financial and manufacturing. Identity is headquartered in Bingham Farms, Mich.

SOCIAL MEDIA

Visit Identity’s Blog – ID Tags

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MEDIA CONTACT

Andrea Bogos Trapani
248.258.2333
atrapani@identitypr.com

As production coordinator, Neal is responsible for processing graphics jobs, tracking the status of jobs, managing projects with vendors and tracking graphics time. Prior to joining Identity, she served as the print production coordinator for Ford Motor Company, handling projects including sustainability reports, the print and distribution of Ford World Magazine, and the North American International Auto Show media kits.

She currently resides in Roseville, Mich.

Click to view and download a photo of Tamara

About Identity Marketing & Public Relations

Identity Marketing & Public Relations is a full-service agency specializing in business-to-business communication strategies and programs. Industry segments serviced by Identity include professional services, insurance, real estate, hospitality, automotive, technology, financial and manufacturing. Identity is headquartered in Bingham Farms, Mich.

SOCIAL MEDIA

Visit Identity’s Blog – ID Tags

Follow Identity on Twitter – @identitypr

Check out Identity’s YouTube Channel

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MEDIA CONTACT

Paul Kesman
248.258.2333
pkesman@identitypr.com

Group Associates is a nationwide leader in proprietary benefit management solutions, offering companies resources to meet their benefit administration and brokerage needs. Founded in 1986, Group Associates offers a variety of flexible and cost-effective programs to improve a company’s bottom line and allocate resources efficiently.

Click to download a photo of Identity principal, Mark Winter

SOCIAL MEDIA

Visit Identity’s Blog – ID Tags

Follow Identity on Twitter – @identitypr

Check out Identity’s YouTube Channel

About Identity Marketing & Public Relations

Identity Marketing & Public Relations is a full-service agency specializing in business-to-business communication strategies and programs. Industry segments serviced by Identity include professional services, insurance, real estate, hospitality, automotive, technology, financial and manufacturing. Identity is headquartered in Bingham Farms, Mich.

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MEDIA CONTACT

Andrea Bogos Trapani
248.258.2333
atrapani@identitypr.com

RDC is a global leader in developing innovative learning environments that reinvent the learning experience, rendering the traditional training paradigm obsolete. RDC’s proprietary Knowledge Optimization solutions cost-effectively capture, quantify, engineer and transfer enterprise-, site-, process- and job-specific knowledge. The customized knowledgebases created allow companies to secure the subject matter expertise currently being lost through skilled work force attrition, replicate best practices across the enterprise, ensure regulatory compliance, and overcome training resource limitations.

RDC has 40-plus years of industry experience and a proven track record, having delivered over 40 million hours of industry-validated and API, ASTD and IACET certified learning content to over 1.5 million learners in 20 countries.

Headquartered in Birmingham, Mich., RDC is privately held, with additional offices in Houston and Cleveland.

SOCIAL MEDIA

Visit Identity’s Blog – ID Tags

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About Identity Marketing & Public Relations
Identity Marketing & Public Relations is a full-service agency specializing in business-to-business communication strategies and programs. Industry segments serviced by Identity include professional services, insurance, real estate, hospitality, technology, financial and manufacturing. Identity is headquartered in the Bingham Office Center in Bingham Farms, Mich., and has offices in Baltimore, Md., and Columbus, Ohio. For more information, visit www.identitypr.com.

MEDIA CONTACT

Tom Nixon
tnixon@identitypr.com
Identity Marketing & Public Relations
PH: 248.248.2333
Twitter: @tnixon16