Farbman Group Integrates New Technology Into Real Estate Services

Posted on by in Farbman Group, Identity Marketing & Public Relations.

Company remains focused on leveraging emerging technologies to benefit clients and team members

SOUTHFIELD, Mich., Feb. 26, 2015 ­­­­­­­­­­— Southfield-based Farbman Group, a leading full-service real estate company, has integrated new technology, Narrative Clip and Drop Cam, as a method to better serve their clients and deliver their services in a more efficient and effective way. Andrew Farbman, CEO of Farbman Group, made the announcement.

Narrative Clip is a tiny, wearable, 8-megapixel camera that allows users to snap pictures of moments in real time, while being hands free. Built-in Wi-Fi and Bluetooth upload and store pictures immediately to a mobile device. Drop Cam is a compact monitoring system with bank-level security and encryption that allows users to check into a location, capture and save video, and communicate through a two-way talk system.

Through the integration of this new technology, Farbman Group will better serve their clients in a multitude of ways. For example, via Drop Cam, brokers can show potential tenants an on-demand look at the view from a Farbman Group building as well as providing a view of specific tenant space and building amenities.

“As companies look to move, expand or grow, this technology can save them time in allowing a first view of the potential property in a streaming manner, allowing prospects to save on the initial trip to see potential new space,” said Farbman.

Drop Cam is also being used to showcase space build outs in real time. By using Narrative Clip, the Farbman Group team has the ability to capture “day in the life” videos of their employees and their buildings, which will be used for sales, marketing and recruiting purposes.

“The real estate industry is not traditionally recognized for being tech-savvy, but we believe it is critical to leverage technology to remain a leader, while making our clients’ lives easier and our employees’ work day more efficient,” said Farbman. “As we continue the internal rollout of these platforms, we are working with our team to determine various uses for them, always pushing ourselves to think creatively as we continue to evolve as a company.”

For more information on how Farbman Group, please visit www.farbman.com.

About Farbman Group

Founded in 1976, Farbman Group is a leading full-service real estate firm handling all facets of real estate transactions, from property management and leasing to acquisition and disposition. The firm manages more than 25 million square feet of office, retail, multi-family and industrial space throughout the Midwest. For more information, please visit www.farbman.com.


Contact: Andrea Trapani



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