Military service members are welcome on a first-come, first-served basis. Those who visit LaVida to redeem their free massage will be required to show a military ID or discharge papers. Most locations will be providing the massages from 9:00 a.m. to 9 p.m., but all interested in attending should check their individual store hours. The centers will also be open for business to the public.

“We believe strongly in our troops and want to honor their service and the sacrifices that they have made for our country,” said Hoose. “This is our chance to give back; to provide service members, if even temporarily, with an escape from the stress of their daily lives and the pressures they face. This is an opportunity for veterans to relax and focus on taking care of their health.”

About LaVida Massage
Founded in 2007, LaVida Massage is a health and wellness massage center, providing massage, facial and cosmetic services that revitalize and reinvigorate clients’ emotional and physical health. As more Americans find value in personal care and therapeutic relief from negative outside influences, LaVida introduces a new franchise to the fast-growing health and wellness industry. With locations nationwide, LaVida is headquartered in Commerce, Mich. For more information, visit www.lavidamassage.com.

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The new center, located at 5636 Glen Erin Drive, is slated to open on June 15, 2010. The 2,300 square foot development will be the first international LaVida location.

Owned by Ontario resident Jacquie Lombardi, the new LaVida will feature eight massage rooms, including one couples room, each distinctively decorated to provide a calming and therapeutic experience for guests. The center will offer a variety of service options, including Swedish, deep tissue, hot stone, chair and prenatal massages by certified massage therapists.

With a background in customer relations, Lombardi was inspired to open the center to offer her own community valuable services at reasonable prices. As a loyal massage customer herself, Lombardi saw a perfect opportunity to open a business that she already enjoyed and liked the affordability and color scheme offered by the franchise. Additionally, it appealed to Lombardi that LaVida Massage provided the opportunity to venture into other areas of health and wellness services and was already looking to expand into Canada.

“I’m truly excited to be the first to bring the LaVida Massage philosophy into Canada,” said Lombardi. “There is a great opportunity with the expansion of health and wellness services and the fact that Canada is relatively untouched by this type of business. I believe that the LaVida business model will translate really well into Canada and I’m certain that we will experience a similar positive response to LaVida that franchisees all over the U.S. have experienced.”

Founded in 2007, LaVida has locations that span the United States and now one in Canada, with several more centers slated to open throughout 2010. The company has doubled in size in the past year, and is positioned for substantive growth as franchisees and clients continue to find unmatched value in the benefits of owning and frequenting a cost-effective, high quality massage center.

“We are very excited to be taking LaVida Massage international,” said Hoose.  “Jacquie is the ideal person to bring our concept into the spotlight in Canada and we are excited to continue growth throughout the U.S. and in Canada.”

About LaVida Massage
Founded in 2007, LaVida Massage is a health and wellness massage center, providing massage, facial and cosmetic services that revitalize and reinvigorate clients’ emotional and physical health. As more Americans find value in personal care and therapeutic relief from negative outside influences, LaVida introduces a new franchise to the fast-growing health and wellness industry. With locations nationwide, LaVida is headquartered in Commerce, Mich. For more information, visit www.lavidamassage.com.

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The new center, located at 556 N. Lapeer Road in Lake Orion, Mich. opened on Wed., March 24, 2010.

Owned by Clarkston resident Stephanie Parenti, the new LaVida will feature nine massage rooms, including five individual rooms, two couples rooms and two facial rooms, each one distinctively decorated to provide a calming and therapeutic experience for guests. The center will offer a variety of service options, including Artisan custom facials, Jet Peel Rejuvenation, and Swedish, deep tissue, hot stone and corporate massages by certified massage therapists.

With a business-oriented background, Stephanie was inspired to open the center to offer her own community valuable services at reasonable prices. As a loyal massage customer herself, Stephanie saw a perfect opportunity to open a business that she already enjoyed and had the aspects of health and wellness integrated into the company philosophy. Additionally, Stephanie was inspired by LaVida’s Michigan roots believing strongly in investing in the local economy. Stephanie has hired over 80% of her staff from Lake Orion and will also be carrying Michigan-made products at the center.

“It’s an exciting experience to be opening my own LaVida location here in Michigan,” said Stephanie. “I love the sense of community in Lake Orion and everyone here is excited about the new center. I see this as an investment in the community and an investment in Michigan. Small businesses like LaVida will continue to strengthen of our local economy and will make a significant impact on Michigan’s ability to rebound.”

Founded in 2007, LaVida has locations that span the United States, with several more centers slated to open throughout 2010. The company has doubled in size in the past year, and is positioned for substantive growth as franchisees and clients continue to find unmatched value in the benefits of owning and frequenting a cost-effective, high quality massage center.

“As LaVida continues to expand across the country, it’s exciting to welcome another Michigan location to the LaVida family,” said Hoose.  “We are confident that the Lake Orion location will be a great addition to the community and we look forward to seeing the incomparable value of health and wellness surpass tough economic times.”

About LaVida Massage
Founded in 2007, LaVida Massage is a health and wellness massage center, providing massage, facial and cosmetic services that revitalize and reinvigorate clients’ emotional and physical health. As more Americans find value in personal care and therapeutic relief from negative outside influences, LaVida introduces a new franchise to the fast-growing health and wellness industry. With locations nationwide, LaVida is headquartered in Commerce, Mich. For more information, visit www.lavidamassage.com.

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LaVida will kick off the celebration with a formal ribbon cutting ceremony, led by Louise Schilling, Mayor of Troy, followed by food, drinks, live music from the Troy High School Symphony quartet and more. The celebration will feature a series of mini massage samples, with each room of the center designated to a different area of the body, including reflexology, lower back, and leg massages. The newly completed facial room will also be unveiled.

LaVida Massage is a health and wellness-focused franchise, offering guests a wide range of services, ambiance and competitive price points to accommodate their needs and enhance their personal wellness. LaVida provides a gender-neutral and inviting atmosphere, along with convenient online booking capabilities, all contributing to an overall superior massage experience.

The new center, located at 73 East Long Lake in Troy, Mich., opened to the public on Saturday, January 9, 2010.

Founded in 2007, LaVida has locations throughout Michigan, with several more locations slated to open this year. The company has doubled in size in the past year, now occupying successful locations in several states throughout the country, including Arizona, Arkansas, California, Illinois and North Carolina.

About LaVida Massage
Founded in 2007, LaVida Massage is a health and wellness massage center, providing massage, facial and cosmetic services that revitalize and reinvigorate clients’ emotional and physical health. As more Americans find value in personal care and therapeutic relief from negative outside influences, LaVida introduces a new franchise to the fast-growing health and wellness industry. With locations nationwide, LaVida is headquartered in Commerce, Mich. For more information, visit www.lavidamassage.com.

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The new center, located at 2733 Council Tree Avenue in Fort Collins, Colo. will open this Wednesday, February 17th. Founded in 2007, LaVida has locations that span the United States, with several more centers slated to open in 2010. The company has doubled in size in the past year, and is positioned for substantive growth as franchisees and clients continue to find unmatchable value in the benefits of owning and frequenting a cost-effective, high quality massage center.

The Fort Collins center is owned and managed by husband and wife franchisees Andy and Sherry Buersmeyer. Mr. Buersmeyer, currently an engineer, joins his wife, a former horticulturist, who will serve as the full-time onsite manager overseeing business operations. The couple, inspired by LaVida’s client-focused mantra and emphasis on health and wellness, entered into franchising with optimism and an expectation to positively impact Colorado’s health offerings.

The location will feature multiple massage rooms, each tastefully decorated to provide a soothing and therapeutic experience for guests. The center offers guests a variety of service options ranging from Swedish, couples, deep tissue, hot stone, prenatal, chair and corporate massages by certified massage therapists.

“What a fantastic experience it has been to open a LaVida,” said Andy Buersmeyer. “Not only has corporate been especially helpful throughout the entire process—from site selection to therapist training—it is my wife’s and my honor to introduce the LaVida concept to Colorado.”

“As LaVida continues to expand nationally, it’s exciting to break ground in yet another state,” said Hoose. “We welcome the Fort Collins location to the LaVida family and look forward to seeing the incomparable value of health and wellness transcend both economic challenges and state lines.”

For its first month special, the Fort Collins LaVida is offering an introductory massage for just $39.95, and two gift cards for the price of one. For more information, or to book a visit, please call 970.223.2512.

About LaVida Massage
Founded in 2007, LaVida Massage is a health and wellness massage center, providing massage, facial and cosmetic services that revitalize and reinvigorate clients’ emotional and physical health. As more Americans find value in personal care and therapeutic relief from negative outside influences, LaVida introduces a new franchise to the fast-growing health and wellness industry. With locations nationwide, LaVida is headquartered in Howell, Mich.

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Founded in 2007, the company has undergone significant growth, doubling in size within 2009. In the first month of 2010 alone, LaVida has introduced two new Michigan locations, with plans for continued local and nationwide development in the year ahead. With a favorable business outlook and measured success rates for its franchise, the company identified a need and opportunity to place LaVida and its corporate staff into a space equipped with the capacity to accommodate its continued growth.

Additionally, the Commerce building, located at 3050 Union Lake Road, Unit 3D, in Commerce Township, Mich., will showcase a new massage center opening on the tail of LaVida’s Troy, Mich. grand opening, celebrated just weeks ago on January 9, 2010. The new center will feature 13 treatment rooms offering Swedish, couples, deep tissue, hot stone, prenatal, Hydro-therapy, Touch-less, chair and corporate massages, as well as a full-range of esthetic services.

Atypical for the LaVida model, the Commerce center will be owned and operated by LaVida Founder John Hoose. Immediately after creating the franchise in 2007, Hoose opened the first LaVida location in Brighton, Mich. under corporate ownership. Poised for additional growth, Hoose determined now to be an ideal and cost-effective time to open additional corporate centers in Michigan.

“Since LaVida has been fortunate to witness considerable success in the past few years, I thought the time was favorable to continue corporate expansion with both a new headquarters and center,” said Hoose. “While we’re actively pursuing new LaVida franchisees across the country, Michigan affords LaVida the unique opportunity to build on the reputation of our proximate locations and to grow relationships with loyal clients and real estate support.”

LaVida Massage is a health and wellness-focused franchise, offering guests a wide range of services, ambiance and competitive price points to accommodate their needs and enhance their personal wellness. LaVida provides a gender-neutral and inviting atmosphere, along with convenient online booking capabilities, all contributing to an overall superior massage experience.

“LaVida distinguishes itself as a business that, first and foremost, prioritizes client service and satisfaction,” stated Hoose. “We are excited to introduce the Commerce area to LaVida Massage and the unique benefits we provide with prioritized health and wellness.”

About LaVida Massage
Founded in 2007, LaVida Massage is a health and wellness massage center, providing massage, facial and cosmetic services that revitalize and reinvigorate clients’ emotional and physical health. As more Americans find value in personal care and therapeutic relief from negative outside influences, LaVida introduces a new franchise to the fast-growing health and wellness industry. With locations nationwide, LaVida is headquartered in Howell, Mich.

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The center is the first of several planned locations in the state of Louisiana. Franchise developer partners Bill Miller and Chuck Turner are currently recruiting franchisee partners to spearhead the regional expansion of the Mich.-based franchise throughout the state.

As previous franchise owners with experience in the salon industry, the men identified an opportunity in the growing health and wellness industry and the largely untapped market for professional massage services in the area. The Mandeville location, which is located at 1976 North Causeway Boulevard in the North Lake Shopping Center, is opening Friday, December 11th.

“Health and wellness is something that’s just not going anywhere. There is so much potential in Louisiana to introduce people to the unparalleled benefits of massage,” said Miller. “80% of the American population has never a massage. This is our opportunity to showcase a service that not only provides immediate muscle relaxation, but that paves the way for continued mind and body rejuvenation—it’s a healthy lifestyle change.”

After their initial introduction to LaVida, the men were immediately impressed by the unique qualities distinguishing the company as a standout in both massage therapy and the smoothness of franchise operation, a stark contrast to their previous franchising experience. LaVida provides attentive franchisee mentorship and overhead marketing support; exceptional customer service; tried and true products; affordable price points; an elegant gender-neutral ambiance; and convenient and easy to navigate online booking tools. Exclusive to Louisiana, a state economy that has seen the worst, LaVida offers customers something to take their mind off the woes of the recession and of the devastation of several natural disasters.

“We are fortunate to have been allowed the opportunity to forge a place for massage in Louisiana,” said Turner. “We have confidence that the quality of our services and the strength of our business structure will prevail regardless of the economic downturn. It is a privilege to be able to provide an outlet that functions first as a business, but that also so positively affects each customer.”

LaVida massage therapy services include relaxation, couples, deep tissue, hot stone, prenatal, chair and corporate massages and aromatherapy.

“As the health and wellness industry continues to thrive, we are happy to be introducing LaVida to several regions across the country,” said Hoose. “I am looking forward to the coming success of the Mandeville location and the enthusiastic response of the Southern customers as they discover and prioritize great value in personal wellness.”

For the month of December, the Mandeville location will be celebrating its grand opening with special offers, including a free $50 gift certificate with the purchase of another, and one-hour massage sessions for $39.95. For more information, please visit www.lavidamassage.com or call the center at (985) 727-7340.

About LaVida Massage

Founded in 2007, LaVida Massage is a health and wellness massage center, providing massage, facial and cosmetic services that revitalize and reinvigorate clients’ emotional and physical health. As more Americans find value in personal care and therapeutic relief from negative outside influences, LaVida introduces a new franchise to the fast-growing health and wellness industry. With locations nationwide, LaVida is headquartered in Howell, Mich.

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Located at 2531 West 75th Street, Suite 101 in Naperville, the newest LaVida location offers its clients a therapeutic retreat at affordable prices. LaVida offers various massage services ranging from Swedish, couples, deep tissue, hot stone, prenatal, chair and corporate massages.

To celebrate its opening, LaVida Massage in Naperville will be offering special discounts of $39.95 for an hour massage to all customers for the month of December.

In his previous occupation as a chiropractor, Thorstenson spent 31 years easing back pain and a wide range of other pains, illnesses and diseases. His interest in LaVida was sparked by his passion for helping individuals, as well as the significant growth experienced in the health and wellness industry. Thorstenson saw an opportunity to offer clients a soothing environment in which to support and nurture their natural well being and personal health. In addition, the business model and LaVida’s high-tech system proved to be a selling point for Thorstenson.

“I see a great opportunity in the LaVida model and I am thrilled to open the first LaVida in Illinois,” said Thorstenson. “LaVida offers unparalleled benefits for franchisees and ensures top quality massage services at the most reasonable price.”

“We are proud to welcome the new Naperville location to the LaVida family,” said John Hoose, founder of LaVida. “As we continue our expansion throughout the U.S., tapping into new states and cities, the LaVida business model just continues to get better and stronger. The increased brand recognition, affordable prices and the continued growth in the health and wellness industry have ensured the success of all of our current franchisees and the future success of franchisees to come.”

About LaVida Massage
Founded in 2007, LaVida Massage is a health and wellness massage center, providing massage, facial and cosmetic services that revitalize and reinvigorate clients’ emotional and physical health. As more Americans find value in personal care and therapeutic relief from negative outside influences, LaVida introduces a new franchise to the fast-growing health and wellness industry. With locations nationwide, LaVida is headquartered in Howell, Mich.

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Troy franchisee, Mark Axler has selected a site for the new location at the northeast corner of Long Lake and Livernois in Troy. The newest LaVida location will offer clients a therapeutic retreat from daily responsibilities while serving up the best in massage therapy at affordable prices. LaVida offers various massage services ranging from Swedish, couples, deep tissue, hot stone, prenatal, chair and corporate massages. The Troy opening is slated for the first quarter of 2010.

For more than 20 years, Mark Axler worked at a metro Detroit IT company, but was recently laid off, finding himself as one of over 17% of metro Detroiters currently unemployed. Axler then became interested in pursuing a new path in the growing health and wellness industry. Axler saw an opportunity in offering clients a soothing environment in which to support and nurture their natural well being and personal health. Further encouraged by the success and vitality of several LaVida locations in Michigan, Axler decided to open his own LaVida.

“I see a great opportunity to start over again and work on something that I can really build from the ground up,” said Axler. “LaVida offers a proven business model, step-by-step guidance on everything from lease negotiations to hiring assitance, a technologically savvy business system, and the opportunity for growth in the constantly evolving health and wellness sector.”

“We are proud to sign Mark on to the LaVida family,” said Hoose. “LaVida has shown that even in the worst of times people are unwilling to forgo health and wellness services. We believe that business model resonates with potential franchisees and that’s why we’ve seen continued growth month after month. LaVida has doubled its franchise base nationwide in the last year and we believe we will do the same next year.”

About LaVida Massage
Founded in 2007, LaVida Massage is a health and wellness massage center, providing massage, facial and cosmetic services that revitalize and reinvigorate clients’ emotional and physical health. As more Americans find value in personal care and therapeutic relief from negative outside influences, LaVida introduces a new franchise to the fast-growing health and wellness industry. With locations nationwide, LaVida is headquartered in Howell, Mich.

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The Best in Livingston County awards are determined each year by public votes and publication review. Founded in 2007, LaVida Massage is located at 9864 E. Grand River Ave. Suite #150 in Brighton.

“It has been an absolute pleasure to run the location here in Brighton and to represent the greater Livingston County as provider of best massages,” said Hoose. “It is our number one priority to daily provide customers with massage services that ease tension and pave the way for complete mind and body re-invigoration.”

LaVida pinpointed a niche in the booming health and wellness industry, and within the past two years has launched a franchise program that spans the country. The business is known for its gender-neutral, relaxing and therapeutic environment that is guaranteed to provide customers with an escape from the bustle of everyday life. With affordable pricing and convenient online booking and appointment reminders, LaVida customers are welcomed seven days a week to choose from a variety of service offerings provided by the best in certified massage. From extensive massage therapy, including relaxation, couples, deep tissue, hot stone, prenatal, chair and corporate massages to facial services, aromatherapy and cosmetic procedures, LaVida services facilitate therapy and rejuvenation for the mind and body. Massage has been proven to assist with circulation, mood elevation, sore muscles and range of motion, among many more.

“We’re very happy to be honored by both the Livingston Daily and all of our great customers,” said Hoose. “We take pride in exceeding client needs, and providing them with an outlet at which to reduce stress, relax and rebuild.”

About LaVida Massage
Founded in 2007, LaVida Massage is a health and wellness massage center, providing massage, facial and cosmetic services that revitalize and reinvigorate clients’ emotional and physical health. As more Americans find value in personal care and therapeutic relief from negative outside influences, LaVida introduces a new franchise to the fast-growing health and wellness industry. With locations nationwide, LaVida is headquartered in Howell, Mich.

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Founded in 2007 in Brighton, Mich, LaVida Massage is a state-of-the-art massage center, offering a variety of services dedicated to promoting health and wellness, including massages and facial procedures. Locations hit especially hard with unemployment, including Brighton, Mich.; Canton, Mich.; Clarkston, Mich.; Fayetteville, Ark.; Chandler, Ariz.; Thousand Oaks, Calif.; and Clemmons, N.C.; will present a free 30-minute clothed table massage to unemployed workers on Monday, October 5, 2009 from 9:00 a.m. to 9:00 p.m.

“Times are tough for everyone, especially the many struggling to find jobs right now,” said Hoose. “This is our chance to give back – to provide people, if even temporarily, with an escape from the pressures of the job market and to allow them to relax and focus on taking care of their health.”

The event is open to the general public on a first-come, first-served basis. Those who visit LaVida to redeem their free massage will be required to bring a proof of unemployment from the state unemployment agency. If demand should exceed available center resources for the day, attendees will receive a voucher to return at a later date to take advantage of the complimentary service.

“LaVida is excited to reach out to the community and help to lift the spirits of the unemployed,” reinforced Hoose. “If this service relieves even the slightest bit of stress or tension from these people’s lives, it will be a success.”

About LaVida Massage
Founded in 2007, LaVida Massage is a health and wellness massage center, providing massage, facial and cosmetic services that revitalize and reinvigorate clients’ emotional and physical health. As more Americans find value in personal care and therapeutic relief from negative outside influences, LaVida introduces a new franchise to the fast-growing health and wellness industry. With locations nationwide, LaVida is headquartered in Howell, Mich.

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Pinpointing the Raleigh-Durham area as one abundant with possibilities, Hoose saw the perfect opportunity to extend his successful LaVida model to another area of the Carolinas. Founded in 2007 in Brighton, Mich, LaVida has grown to occupy several locations across the country. Each having received a remarkable response from customers, North Carolina Master Developers Bill Holden and Larry Shifflett were inspired to launch and oversee regional LaVida franchise development in Raleigh-Durham. The men opened the doors to their individual location in Clemmons, N.C. earlier this year.

“It has been a joy to see our site meet the consumer demand for massage and facial services in the area,” said Holden. “Today, more than ever, people are prioritizing healthy living and personal well being; we’ve seen it firsthand. It’s exciting to support the franchise development in the Raleigh-Durham area as more prospective franchisees discover the benefits of working with LaVida.”

LaVida Massage is currently looking for business partners to run their own location in Raleigh. Franchising with LaVida presents an opportunity for senior-level corporate managers, for those unemployed due to recent job loss, and also for those looking to start their own business. Owning a LaVida Massage center is an avenue for driven individuals to advance their careers to the next level or to put years of skills and knowledge back to work after being hit hard by the economic decline. Franchise operators can take comfort in knowing that LaVida Massage holds an established place among businesses nationwide and offers a customer-recommended, service-based system with low overhead costs.

Perhaps the greatest incentive for opening a LaVida Massage franchise is that franchisees work for themselves. Additional benefits include a customized franchisee support program, one-on-one training for new franchisees, assistance in finding a location, on-site start-up support, cutting-edge Web-based operational software and marketing assistance. LaVida Massage marketing materials are provided to promote the business locally, while franchisees gain the competitive edge and reap the benefits of the overall marketing budget and collaborative expertise used in regional or national marketing.

“LaVida offers such value in massage and therapeutic services that it has the ability to seamlessly transition into Raleigh-Durham,” said Hoose. “With the health and wellness industry virtually untouched by the negative economic effects of the recession, LaVida is an attractive option for prospective franchisees looking to operate a previously proven model of success with low overhead costs and corporate start-up support.”

For more information about franchise opportunities with LaVida, visit www.lavidamassagefranchise.com/ or call Bill Holden at (336) 766-7753.

About LaVida Massage
Founded in 2007, LaVida Massage is a health and wellness massage center, providing massage, facial and cosmetic services that revitalize and reinvigorate clients’ emotional and physical health. As more Americans find value in personal care and therapeutic relief from negative outside influences, LaVida introduces a new franchise to the fast-growing health and wellness industry. With locations nationwide, LaVida is headquartered in Howell, Mich.

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As previous franchise owners, the men identified an opportunity in the growing health and wellness industry and the largely untapped market for professional massage services in the area. After their initial introduction to LaVida, the men were immediately impressed by the unique qualities distinguishing the company as a standout in massage therapy: exceptional service; affordable price points; elegant ambiance; franchisee mentorship; and convenient and easy to navigate online booking tools. Most importantly was the fact that LaVida lies in an industry that has managed to dodge the negative effects of the recession.

“LaVida is a business that is a true pleasure to own,” said Holden. “It’s an opportunity that works with consumer demand instead of against it, and provides the growing number of individuals that are prioritizing health and wellness an outlet at which to accommodate their massage needs.”

Holden and Shifflett were appointed master developers of the LaVida franchise in the Carolinas. In addition to operating their individual Clemmons location, they have assumed responsibility for distributing licenses to other prospective franchisees in the geographic region. Besides the obvious opportunity afforded to the men when committing to serve as the area’s master developers was the obvious affinity toward LaVida as a company itself.

“I love the fact that LaVida offers a gender-neutral and inviting environment,” said Shifflett. “It’s a place that instantly emits a feeling of comfort, and that’s the kind of place people are going to want to seek out or come back to.”

With affordable pricing and convenient online booking and appointment reminders, LaVida customers are welcomed seven days a week to choose from a variety of offerings. From extensive massage therapy, including relaxation, couples, deep tissue, hot stone, prenatal, chair and corporate massages to facial services, aromatherapy and cosmetic procedures, LaVida services facilitate therapy and rejuvenation for the mind and body.

Since the Clemmons location opened in February 2009, it has seen consistent monthly growth. Each month, the business is offering a specific massage and facial promotion. For August, a deal is currently running on 90-minute massages.

“As the health and wellness industry continues to thrive, we are happy to be introducing the LaVida model to different markets,” said Hoose. “I have every confidence that the Clemmons location will provide exceptional services and great value to our expanding Southern customer base.”

About LaVida Massage
Founded in 2007, LaVida Massage is a health and wellness massage center, providing massage, facial and cosmetic services that revitalize and reinvigorate clients’ emotional and physical health. As more Americans find value in personal care and therapeutic relief from negative outside influences, LaVida introduces a new franchise to the fast-growing health and wellness industry. With locations nationwide, LaVida is headquartered in Howell, Mich.

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Located at 42142 Ford Road in Canton, Mich., the newest LaVida location offers its clients a therapeutic retreat from daily responsibilities while serving up the best in massage therapy at affordable prices. LaVida offers various massage services ranging from Swedish, couples, deep tissue, hot stone, prenatal, chair and corporate massages.

With over 18 years’ experience in retail ownership and operation, Davis’ interest was sparked by the growing health and wellness industry. Departing from the fast-paced movement of the retail floor, Davis saw an opportunity in offering clients a soothing environment in which to support and nurture their natural well being and personal health. Further encouraged by the success and vitality of the LaVida location nearest him, Davis was spurred to embark on a franchise of his own.

“I am thrilled to join the LaVida family,” said Davis. “LaVida offers unparalleled benefits for franchisees and the business model ensures top quality massage services at the most reasonable price.”

“We are proud to welcome Mark and the Canton location to LaVida,” said Hoose. “As the economy continues to suffer, personal health and wellness continues to remain among the few industries unaffected. We look forward to expanding our services through Michigan and the U.S. as we work to accommodate and exceed client needs.”

About LaVida Massage
Founded in 2007, LaVida Massage is a health and wellness massage center, providing massage, facial and cosmetic services that revitalize and reinvigorate clients’ emotional and physical health. As more Americans find value in personal care and therapeutic relief from negative outside influences, LaVida introduces a new franchise to the fast-growing health and wellness industry. With locations nationwide, LaVida is headquartered in Howell, Mich.

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Gabriel will operate a new franchise location in the Farmington, Mich. area, with a target opening scheduled for Fall 2009. A customer herself, Gabriel was intrigued by the high caliber of service, ambience and professionalism experienced during her own visits to LaVida. In addition, she was particularly impressed by the ease and functionality of the center’s online booking features, which she describes as essential, yet unmatched in the industry. As a certified massage therapist with a business degree from Baker College, LaVida is an ideal venture for Gabriel.

“I was impressed by the availability of appointments and ease of scheduling, specifically the ability to book online,” said Gabriel. “I did a great deal of research on all similar franchise concepts out there and, in the end, the others did not compare to the LaVida concept. Only LaVida has a streamlined online business model making it easy and convenient for busy customers to book an appointment on their time.”

Finding a niche in the booming health and wellness industry, operating a LaVida Massage franchise provides clients with a gender-neutral, relaxing and therapeutic recluse from the bustle and fast-paced nature of daily life. With affordable pricing and convenient online booking and appointment reminders, LaVida customers are welcomed seven days a week to an elegant and comfortable environment, as they choose from a variety of offerings. From extensive massage therapy, including relaxation, couples, deep tissue, hot stone, prenatal, chair and corporate massages to facial services, aromatherapy and cosmetic procedures, LaVida services facilitate therapy and rejuvenation for the mind and body.

“As the health and wellness industry continues to thrive, we are proud to be a driving force of business development,” said Hoose. “This franchise opportunity furthers our mission to provide the best customer service and attention to the growing number of LaVida clients across the country.”

About LaVida Massage
Founded in 2007, LaVida Massage is a health and wellness massage center, providing massage, facial and cosmetic services that revitalize and reinvigorate clients’ emotional and physical health. As more Americans find value in personal care and therapeutic relief from negative outside influences, LaVida introduces a new franchise to the fast-growing health and wellness industry. With locations nationwide, LaVida is headquartered in Howell, Mich.

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MEDIA CONTACT
Amanda Ming
248.258.2333
aming@identitypr.com