Are you looking to generate town center publicity public awareness from both private and institutional audiences for your new town center project? Looking to attract tenants? Investors?
Look no further. Identity and its team of media relations and marketing experts are able to identify, package and generate effective town center publicity, even long before the first shovel hits the ground.
If you are looking to garner media attention for your town center, consider this article we wrote and placed on behalf of our client in Shopping Center Business magazine:
The Next Generation of Town Centers
By John Clark
Design Development Group, Inc.
Baltimore, Maryland
Sprawl. Sound out the word. It defines itself.
But two things really distinguish the sprawl that disheartens us so much. The first is a lack of orientation, no clear sense of where we are headed whether sitting, walking or driving. Yes, we do find the dry cleaners to pick up our clothes, but nothing really guided us there. The second is a lack of attractiveness and a sense of place, something that looks good, that possesses a lingering memory that brings us back for more.
There is a remedy to this dissatisfaction for where we so often live, work, shop or entertain ourselves the town center. As we know, the shift toward the development of neo-traditional town centers, residential and mixed use the movement known as New Urbanism began in the U.S. around 1980 as an antidote to America’s bland and sprawling suburbs. The movement has grown (the Congress of New Urbanism now has some 1,800 members), and its basic tenets a human scale; high-density housing; pedestrian-friendly streets; close proximity of residences, stores, and offices can be found in many new communities.
Our own firm, Development Design Group, has strived in our projects, beginning with Florida’s Cocowalk, to bring variety to the genre, drawing inspiration from places as different as the street grid of1930s small-town mid-America or the arcs and curves of an African village, translating these influences in ways that reinvent the tenants of town center development. We also believe in looking closely at the people who will use what we are designing, studying their culture and behavior, how they go about their lives, and how those patterns are likely to influence a building’s use.
Looking for town center publicity? Contact Identity today.
