Mark WinterPresident/Founding Partner

Visionary Entrepreneur Dad

As Identity’s president/founding partner, Mark Winter is not just the face of the agency—he is its visionary, leader, and heart and soul.

The firm’s experiential approach to integrated public relations is reflective of his vision to both create a “better and more impactful way,” and to continually feed his entrepreneurial energy with purpose. As the firm has grown and evolved from a two-person startup in 1998 into one of the most recognized and respected firms in the nation, Mark’s leadership, passion and commitment have served as the engine driving the firm’s success.

As a past president and eight-year board member of the Detroit Chapter of Entrepreneurs Organization (EO), Mark’s leadership skills and style are deeply rooted in his unique ability to bring leaders and stakeholders together, simplify the complex, navigate challenges, optimize opportunities and deliver results.

Mark’s inherent gift of cultivating and maintaining meaningful professional relationships and his commitment to teaching those skills to others, has driven Identity’s longstanding client loyalties, as well as its ongoing invitations to work with some of the best leaders and companies in the country.

What motivates me:

I am motivated by competition. I am inspired by great work. And, I get energy from driving results.