Thinking big and acting bold isn’t just one of Identity’s core values; it’s also how Lindsay Wyskowski approaches her work as Identity’s Brand Strategy Director. In this role, she develops strategic framework and provides essential insights for campaigns, activations and initiatives across Identity’s client portfolio, as well as the agency’s internal team.
Dreaming big has truly always been core to who Lindsay is. She knew at age 10 she wanted to go to the Olympic Games, and while she wasn’t a fast-enough swimmer to make it as an athlete, she still found a way to bring her dream to life. She followed her heart from Central Michigan University to Colorado Springs, Colorado, working for the Olympic Movement and USA Triathlon for more than eight years.
During her time at USA Triathlon, she managed media and communications strategies leading to greater exposure of the sport nationally. She has traveled the globe to cover events, including the 2012 London Paralympic Games, 2016 Rio de Janeiro Olympic Games, and 2018 Pyeongchang Winter Olympic Games, as well as various triathlon World Cup and World Championship events, including the 2015 ITU Triathlon Grand Final Chicago, where she managed global media operations. While at USA Triathlon, Lindsay also earned a master’s degree in PR and marketing from the University of Denver.
Lindsay returned home Michigan in late 2016. Unsurprisingly, she continues to foster a love for travel, triathlon, and Olympic and Paralympic sport. Inspired by cultures around the world, Lindsay tries to visit one new place each year to expand her horizons and learn more about the world around her. When she’s not traveling, she’s sitting by a lake, sampling a craft beer, watching documentaries (or Star Wars), or reading whatever she can.
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