pulse220 Retains Identity

, Posted on Feb 22

BINGHAM FARMS, Mich., February 22, 2007—Southfield-MI-based pulse220 has retained Identity Marketing & Public Relations to handle the company’s media relations and communications support, specifically in the official re-branding of the agency as pulse220, an experiential agency, from Star Trax Corporate Events. The announcement was made by Identity principals Paul Kesman, Mark Winter and Tom Nixon.

pulse220 is an experiential agency that helps the world’s leading companies create experiences that increase sales, elevate brands, and improve and reward performance. Founded in 1987, the agency produces incentive and recognition events, strategic meetings and event marketing programs throughout the world. pulse220 is well known by clients such as Gatorade, Microsoft, Comerica Bank, Quicken Loans and DaimlerChrysler as a collection of the coolest, most creative people on the planet.

Founded in 1998, Identity Marketing & Public Relations is a full-service agency specializing in business-to-business communication strategies. Industry segments serviced by Identity include automotive, professional services, insurance, real estate, transportation, technology, financial, hospitality and manufacturing.