Point of View

Preparing For the Unknown: Communication Strategies For Your Company

This is a guest post from Jordan Yob, an intern at Identity. Legislative changes, industry trends and crisis situations can make or break a company’s image. With the…

Case Study: Atlas Oil Company Fuels the Chevrolet Detroit Belle Isle Grand Prix

At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live…

Strategic Media Relations Helps PRISM Plastics Leverage Growth

At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live…

Strategic Public Relations for Hotel Management Companies: Why it’s Critically Important

When consumers book a stay at a Hilton or Marriott or Holiday Inn, they typically don’t know (or necessarily care) who is behind the scenes running the show…

How to Leverage University Professors as Expert Media Sources

By its nature, a university is a hub of knowledge: High-level thinkers and academics make up the largest portion of employees. Professors bring a foundation of knowledge and…

Case Study: Green Oak Village Place Black Friday Survival Kits

At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live…