Point of View

Strategic Public Relations for Hotel Management Companies: Why it’s Critically Important

When consumers book a stay at a Hilton or Marriott or Holiday Inn, they typically don’t know (or necessarily care) who is behind the scenes running the show…

How to Leverage University Professors as Expert Media Sources

By its nature, a university is a hub of knowledge: High-level thinkers and academics make up the largest portion of employees. Professors bring a foundation of knowledge and…

Case Study: Green Oak Village Place Black Friday Survival Kits

At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live…

Marketing For Brands: How Beyonce’s Surprise Visual Album Spells Success

When it comes to marketing for brands, it can be challenging and even uncomfortable to think creatively. However, if done so in a strategic and thoughtful way, implementing…

Hyperlocal News Lessons Learned From Patch Struggles

Last month, news leaked that Patch, AOL’s hyperlocal news network, could be shutting down. While the company has since come out to deny those reports (and the websites…

Tricks of the Trade Show

The International Association of Exhibitions and Events estimates that nearly 33,000 trade shows take place each year throughout the United States and internationally, with more planned to be…