Point of View

Do’s and Don’ts of Product Recalls – Let’s Learn From Recent Scenarios

Recently, Sabra Hummus, Blue Bell Ice Cream and Amy’s Kitchen attracted negative press about their product recalls for possible presence of Listeria Monocytogenes. A food or product recall is always a tricky touch…

5 Ways to Improve Your Customer Service

Having great customer service best practices in place is crucial to the success of your business and can set you apart from your competitors. The post 5 Ways…

What Inspires Me: Company Culture Motivates Me to Do Great Work

Company culture plays a major role in inspiring employees and helping to produce greater results in their work. The post What Inspires Me: Company Culture Motivates Me to…

Media Relations Madness: 5 Tips For Handling Media Attention

Just like basketball players prepare for tournaments, business leaders should focus on preparing media relations plans for the madness of media attention. The post Media Relations Madness: 5…

Enhancing Your Trade Show & Conference Strategy For Maximum Impact

Looking to maximize impact and refine your trade show and conference strategy? Here are Identity’s top 3 best practices for businesses at trade shows. The post Enhancing Your…

What Do You Think of the Controversial Nationwide Super Bowl Ad?

There were a variety of responses to the controversial Nationwide Super Bowl ad, from outrage to support, all documented on social media. The post What Do You Think…