Point of View

What Inspires Me: Company Culture Motivates Me to Do Great Work

Company culture plays a major role in inspiring employees and helping to produce greater results in their work. The post What Inspires Me: Company Culture Motivates Me to…

Media Relations Madness: 5 Tips For Handling Media Attention

Just like basketball players prepare for tournaments, business leaders should focus on preparing media relations plans for the madness of media attention. The post Media Relations Madness: 5…

Enhancing Your Trade Show & Conference Strategy For Maximum Impact

Looking to maximize impact and refine your trade show and conference strategy? Here are Identity’s top 3 best practices for businesses at trade shows. The post Enhancing Your…

What Do You Think of the Controversial Nationwide Super Bowl Ad?

There were a variety of responses to the controversial Nationwide Super Bowl ad, from outrage to support, all documented on social media. The post What Do You Think…

Crisis Communication: 5 Critical Steps to Take, Modeled By AirAsia’s Recent Actions

Utilizing AirAsia’s recent response as a real-time example, here are the top five steps for developing a crisis communications plan. The post Crisis Communication: 5 Critical Steps to…

How to Serve as a Valuable Media Resource

Digital media is changing the way and pace in which news is gathered. To help reporters find sources, Identity launched its own Media Resource Database. The post How…