Point of View

How to Serve as a Valuable Media Resource

Digital media is changing the way and pace in which news is gathered. To help reporters find sources, Identity launched its own Media Resource Database. The post How…

Identity Recognized As 2014 MarCom Awards Gold Winner For 3 Campaigns

Identity was recently named a 2014 Marcom Awards Gold Winner for the following categories: social media campaign, publicity campaign and special event. The post Identity Recognized As 2014…

Case Study: Launching SEA LIFE Michigan Aquarium—Part One

A PR case study on how Identity leveraged our media relations, social media and event planning expertise to introduce SEA LIFE Michigan to the community. The post Case…

Ebola vs. Media: The Battle Rages On

Who’s to blame for this media feeding frenzy? The media for covering the Ebola “outbreak” too exhaustively, or consumers for hanging on everything printed? The post Ebola vs.…

How Traditional Journalism Has – and Has Not – Changed in the Digital Era

It’s no secret that the journalism industry as a whole has undergone a seismic shift in the past decade. From the unprecedented popularity of social media platforms and…

3 Public Relations Tips From the Summer’s Biggest Headlines

With the summer at a close, it’s a good time to look at some of the biggest newsmakers and headlines from the last few months to figure out…