Point of View

Ebola vs. Media: The Battle Rages On

Who’s to blame for this media feeding frenzy? The media for covering the Ebola “outbreak” too exhaustively, or consumers for hanging on everything printed? The post Ebola vs.…

How Traditional Journalism Has – and Has Not – Changed in the Digital Era

It’s no secret that the journalism industry as a whole has undergone a seismic shift in the past decade. From the unprecedented popularity of social media platforms and…

3 Public Relations Tips From the Summer’s Biggest Headlines

With the summer at a close, it’s a good time to look at some of the biggest newsmakers and headlines from the last few months to figure out…

How to Refine Your Internal Communications Program

In our digitally savvy world, we’re constantly communicating. Whether it’s through email, videos, blogs, newsletters, on the phone or even in person during meetings, communication takes a variety of…

How Big Data is Driving Big Journalism

Already in 2014, we’ve seen the launch of several significant new media projects dedicated to exploring the link between big data and news. As PR professionals, we know…

Tips to Make a National Brand Relevant to a Local Community

When national brands are household names, telling new and relevant stories that captivate a local audience can sometimes be challenging, as the saying, “all news is local” often…