Point of View

Enhancing Your Trade Show & Conference Strategy For Maximum Impact

Looking to maximize impact and refine your trade show and conference strategy? Here are Identity’s top 3 best practices for businesses at trade shows. The post Enhancing Your…

What Do You Think of the Controversial Nationwide Super Bowl Ad?

There were a variety of responses to the controversial Nationwide Super Bowl ad, from outrage to support, all documented on social media. The post What Do You Think…

Crisis Communication: 5 Critical Steps to Take, Modeled By AirAsia’s Recent Actions

Utilizing AirAsia’s recent response as a real-time example, here are the top five steps for developing a crisis communications plan. The post Crisis Communication: 5 Critical Steps to…

How to Serve as a Valuable Media Resource

Digital media is changing the way and pace in which news is gathered. To help reporters find sources, Identity launched its own Media Resource Database. The post How…

Identity Recognized As 2014 MarCom Awards Gold Winner For 3 Campaigns

Identity was recently named a 2014 Marcom Awards Gold Winner for the following categories: social media campaign, publicity campaign and special event. The post Identity Recognized As 2014…

Case Study: Launching SEA LIFE Michigan Aquarium—Part One

A PR case study on how Identity leveraged our media relations, social media and event planning expertise to introduce SEA LIFE Michigan to the community. The post Case…