Point of View

How to Refine Your Internal Communications Program

In our digitally savvy world, we’re constantly communicating. Whether it’s through email, videos, blogs, newsletters, on the phone or even in person during meetings, communication takes a variety of…

How Big Data is Driving Big Journalism

Already in 2014, we’ve seen the launch of several significant new media projects dedicated to exploring the link between big data and news. As PR professionals, we know…

Tips to Make a National Brand Relevant to a Local Community

When national brands are household names, telling new and relevant stories that captivate a local audience can sometimes be challenging, as the saying, “all news is local” often…

Preparing For the Unknown: Communication Strategies For Your Company

This is a guest post from Jordan Yob, an intern at Identity. Legislative changes, industry trends and crisis situations can make or break a company’s image. With the…

Case Study: Atlas Oil Company Fuels the Chevrolet Detroit Belle Isle Grand Prix

At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live…

Strategic Media Relations Helps PRISM Plastics Leverage Growth

At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live…