Great Work
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Great media relations has the power to gain perspective. Click below to see how.

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Showcasing an Extraordinary Achievement

With news that Detroit Country Day School junior Michael Shao was honored by Massachusetts Institute of Technology with the naming of a minor planet for his work in the Intel Science Fair, DCDS wanted to showcase this extraordinary achievement to the greater community. To highlight this unique award Identity crafted a media outreach plan that targeted education and news reporters in metropolitan Detroit. The resulting media coverage included on-air mentions during Channel 7 WXYZ’s morning broadcast, and feature articles in The Detroit News, The Birmingham Eccentric and Bloomfield Hills Patch.