Raising Awareness About Legal Technology Firm’s Charitable Campaign
Every October, Madison Heights, Mich.-based Computing Source, a full-service legal technology and support firm, turns their blue and white delivery boxes pink in honor of National Breast Cancer Awareness Month. The company also donates a portion of the month’s proceeds to breast cancer research and advocacy. To raise awareness about this charitable initiative among Computing Source’s customers and the greater community, Identity launched a press campaign that included a press release and targeted pitching. Identity’s outreach resulted in coverage in the Detroit Legal News, the Oakland County Legal News and the Oakland Press.