Point of View

Identity Recognized As 2014 MarCom Awards Gold Winner For 3 Campaigns

Identity was recently named a 2014 Marcom Awards Gold Winner for the following categories: social media campaign, publicity campaign and special event. The post Identity Recognized As 2014…

The Best Website Design Advice: Keep it Short & Sweet

In the age of ever increasing and pressed schedules, creating and maintaining succinct messaging could be the difference between doing business and losing it. This is especially true…

Ditch the Drab Corporate Photos & Schedule an Outdoor Photography Session

It’s that time of year. The kids are getting ready to go back to school, the days are getting shorter and before you know it we will be…

A History of Web Design Trends & What’s Hot Now

Every year, the Internet becomes more and more streamlined. Never before has it been so important to maintain a fresh, up-to-date online image to ensure maximum accessibility and…

Benefits of a Custom Website vs. Industry Website Providers

Many industries like law, finance and automotive dealers have companies that provide industry-specific website solutions to small businesses that need an online presence, but do not have the…

Trendy or Timeless? How to Utilize Design Trends For Maximum Benefit

Just like anything else in our society that “trends”, there is usually a rise and fall that comes along with it. We live in a society where ideas…