Point of View

Ditch the Drab Corporate Photos & Schedule an Outdoor Photography Session

It’s that time of year. The kids are getting ready to go back to school, the days are getting shorter and before you know it we will be…

A History of Web Design Trends & What’s Hot Now

Every year, the Internet becomes more and more streamlined. Never before has it been so important to maintain a fresh, up-to-date online image to ensure maximum accessibility and…

Benefits of a Custom Website vs. Industry Website Providers

Many industries like law, finance and automotive dealers have companies that provide industry-specific website solutions to small businesses that need an online presence, but do not have the…

Trendy or Timeless? How to Utilize Design Trends For Maximum Benefit

Just like anything else in our society that “trends”, there is usually a rise and fall that comes along with it. We live in a society where ideas…

Responsive Web Design: What It Is & Why You Need It

Have you ever pulled up a website on your phone or tablet and it looked different (not in a good way) than you’re used to seeing it on…

Case Study: Verizon Wireless Midwest Area Blog

At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live…