Point of View

Case Study: Verizon Wireless Midwest Area Blog

At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live…

Marketing Collateral Advice: Why Pocket Folders Are the Enemy

As we embark on another new year, many companies are taking a look at their marketing collateral and considering whether it’s time for an update or upgrade. If…

Website Design Advice: Common Mistakes & How to Fix Them

A lot of people ask me for website design advice, such as how important good SEO is for websites and how to make it part of building a…

Email Marketing Design & Development Tips That Lead to Success

Email marketing is undoubtedly one of the most effective ways of getting your company’s message in front of a wide range of people. One major advantage to this…

Important Questions to Ask Before Starting a Creative Project

It’s easy to get frustrated when you spend time, money and other resources on a creative project that ends up not turning out how you envisioned. The good…

How to Build Effective Trade Show Displays and Creative Marketing Collateral

Setting your business apart from others at a trade show can be a daunting task. Everyone has the same objective—attract visitors, generate traction and, the end game, close…